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Human Capital services include:
- Consulting
- Research
- Speaking
- Training

The 80% Minority – Reaching
the Real World of Women Consumers - is co-authored by Judy Jaeger
Websites worth watching
reachwomen worklifeharmony
wcyr
disabilityawareness
On the bookshelf?
Why Gender Matters by Leonard Sax, MD
Why Women Mean Business by Avivah Wittenberg-Cos and Alison Maitland
When Cultures Collide by Richard Lewis
The Supergirl Dilemma from Girls Incorporated
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How things have changed!
Take a look at this fascinating excerpt from history...
A 1943 Guide to Hiring
Women
The following is an excerpt from the July 1943 issue
of Transportation Magazine. This was serious
and written for male supervisors of women in the workforce during World
War II - a mere 64 years ago! Obviously, the intent was not to be "funny," but
by today's standards, this is amusing!
Eleven tips on getting more efficiency
out of women employees:
- Pick young married women. They usually have
more of a sense of responsibility than their unmarried sisters. They
are less likely to be flirtatious. They need the work, or they would
not be doing it. They still have the pep and interest to work hard
and to deal with the public efficiently.
- When you have to use older
women, try to get ones who have worked outside the home at some time
in their lives. Older women who have never contacted the public have
a hard time adapting themselves and are inclined to be cantankerous
and fussy. It is always well to impress upon older women the importance
of friendliness and courtesy.
- General experience indicates that "husky" girls
- those who are just a little on the heavy side - are more even tempered
and efficient than their underweight sisters.
- Retain a physician to
give each woman you hire a special physical examination - one covering
female conditions. This step not only protects the property against
the possibilities of a lawsuit, but reveals whether the employee-to-be
has any female weaknesses which would make her mentally or physically
unfit for the job.
- Stress at the outset, the importance of time; the
fact that a minute or two lost here and there makes serious inroads
on schedules. Until this point is gotten across, service is likely
to be slowed up.
- Give the female employee a definite day-long schedule
of duties so that they will keep busy without bothering the management
for instructions every few minutes. Numerous properties say that
women make excellent workers when they have their jobs cut out
for them, but that they lack initiative in finding work themselves.
- Whenever
possible, let the inside employee change from one job to another
at some time during the day. Women are inclined to be less nervous
and happier with change.
- Give every girl an adequate number of rest
periods during the day. You have to make some allowances for
feminine psychology. A girl has more confidence and is more efficient
if she can keep her hair tidied, apply fresh lipstick and wash her
hands several times a day.
- Be tactful when issuing instructions or in
making criticisms. Women are often sensitive; they cannot shrug off
harsh words the way men do. Never ridicule a woman - it breaks her
spirit and cuts off her efficiency.
- Be reasonably considerate about
using strong language around women. Even though a girl's husband
or father may swear vociferously, she will grow to dislike a place
of business where she hears too much of this.
- Get enough size variety
in operator's uniforms so that each girl can have a proper fit.
This point cannot be stressed too much in keeping women happy.
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